Wednesday, May 24, 2006

what's a Single Action website?

Home Publishing SecretsOne advantage in being around a long time is that you get to see the same things repeating themselves. The current trend is something called a "Single Action" web site.

I've been doing this for 10 years so it's nothing new to me - except that very few people know how to do it successfully.

I'm going to reveal the secrets now. But you won't need to write them down... it's all pretty simple.

Here's the secret:

1. Devote your web site sales page to one product only.
2. Never deviate from selling that product only.
3. Do not put another product on that page.


So what happens when you get a visitor to this kind of website? Yes... you guessed it...either the prospect wants the product, or they don't.

The outcome is simple if they do.

If they don't, you must have a way to attract them at another time. For that you use an opt-in mailing list with an autoresponder sequence of selling messages.

OK, the structure of such a setup is a bit more complicated. But mainly it's pretty simple. My "Home Publishing Secrets" is a good example of that. Take a look.

1 comment:

K said...

Ken,
Just wondering where you're going with this blog.
I'm hoping that you'll be handing out some tidbits on e-book publishing.
BTW...give me something to link to (a marketing post) and I will.