Tuesday, May 30, 2006

success the Gary Halbert way

Why do some people make a lot of money in business, and others don't?

What distinguishes the successful from the not?

And why can 100 people read the same book, or take the same course... and only one succeed?

I believe it has nothing to do with talent. It has a lot to do with persistence, but that's not the reason either.

The answer - for our marketing business - is: PERSONALITY.

This is the distinguishing attribute between the winners and losers.

The world is full of people with similar talents. The internet is rapidly showing how very many of us all think alike. Millions of us write the same, spell the same [think how many people can't use 'lose' correctly and spell 'loose' instead], and produce identical web sites... millions of us. Identical.

To stand out from the crowd, we need to show our true personality, and the weirder it is - the better.

To see how well an off-center personality can succeed, take a long look at The Gary Halbert Letters. Gary - by his own admission - is the best copywriter in the world... and he often presents a crazy attitude in his writing.

But his unique personality shines through, and people hire him for millions of dollars. He's worth studying.

While you're there, take a look at the Rolls-Royce letters. Read and learn from a master.

UPDATE: Sadly Gary passed away in April 2007 at age 63.

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